Kiara Tour & Travels
A full digital build for a Delhi NCR road-trip operator — a booking-focused website for Agra, Mathura, Haridwar, Jaipur and Ayodhya packages, paired with a WhatsApp-led Meta Ads enquiry engine.
6
Pages Built
100%
Responsive
5+
Integrations
2,400+
Enquiries
₹27.40
CPL
3.6L+
Reach
From Challenges to Results
The Client
Kiara Tour & Travels — a Delhi NCR travel operator running curated road trips to Agra, Mathura, Haridwar, Jaipur and Ayodhya with doorstep pickup and fixed all-inclusive fares.
The Problem
Bookings depended entirely on phone calls and referrals. No website, no fare transparency, no tracking, and heavy price competition from unbranded local cab operators.
Phase 1: Website
Built a 6-page, booking-first website with a route search bar, destination and package pages, transparent fares, reviews and WhatsApp enquiry across every screen.
Phase 2: Meta Ads
Launched pilgrimage and weekend-getaway campaigns with Click-to-WhatsApp objectives, route-specific creatives and Delhi NCR geo-targeting.
The Outcome
2,400+ trip enquiries at ₹27.40 CPL, 3.6L+ reach, and a predictable booking pipeline through peak Ayodhya and Char Dham season.
Phase 1
Website Development
Strategy & Approach
Booking-First Hero
Route, date and traveller search bar placed directly in the hero so enquiries start within the first scroll.
Mobile-First Design
Stacked search card, hamburger nav and thumb-friendly CTAs built for travellers browsing on the move.
WhatsApp Enquiry Flow
Floating WhatsApp button plus route-specific prefilled messages so every package page becomes a lead source.
Trust & Transparency
Fixed all-inclusive fares, 14 years of experience, 12,000+ travellers and real reviews to counter unbranded operators.
Responsive Design
The website is fully responsive with optimized layouts for mobile, tablet, and desktop devices
Mobile (<640px)
- Single column layout
- Hamburger nav
- Stacked search card
- Touch-friendly UI
Tablet (640-1024px)
- Balanced spacing
- Inline search bar
- Responsive imagery
- Adapted navigation
Desktop (>1024px)
- Multi-column layouts
- Full-width hero
- Enhanced hierarchy
- Maximum density
Deliverables
Pages Built
Home
Hero with route search, trust stats, featured routes, reviews and CTA
Destinations
Agra, Mathura, Haridwar, Jaipur and Ayodhya route pages
Packages
Fixed all-inclusive fare cards with inclusions and vehicle options
About
14-year journey, fleet details, drivers and safety standards
Reviews
Traveller testimonials and Google review highlights
Contact
Enquiry form, WhatsApp, call CTA and pickup coverage
Tech Stack
React
Framework
TypeScript
Language
Tailwind CSS
Styling
shadcn/ui
Components
Vite
Build Tool
React Router
Routing
Integrations
Floating button & route CTAs
Click-to-Call
One-tap booking calls
Google Maps
Pickup & route coverage
Form Validation
React Hook Form + Zod
Meta Pixel
Lead & enquiry tracking
Google Analytics
Traffic & funnel insights
Results
6
Pages Developed
Complete website with all essential pages
100%
Responsive
Fully optimized for all device sizes
5+
Integrations
WhatsApp, Maps, Pixel, Analytics & more
Fast Load
Performance
Optimized for speed and Core Web Vitals
Phase 2
Meta Ads Lead Generation
Performance Overview
₹65,760
Total Spend
₹27.40
Average CPR
₹4.85
Average CPC
1.68%
Average CTR
Campaign Strategy
Tracking & WhatsApp Setup
Meta Pixel and Conversions API with Click-to-WhatsApp events mapped to real booking enquiries.
Audience Targeting
Delhi NCR geo-targeting with pilgrimage, family travel and weekend-getaway interests, plus lookalikes of past enquirers.
Creative Strategy
Route-specific short-form video — Ayodhya darshan, Agra day trips and hill getaways — with fare-led hooks and WhatsApp CTAs.
Optimization & Scaling
Weekly creative refresh, seasonal budget shifts around festivals and long weekends, and continuous CPL optimization.
Campaign Types
Ayodhya Darshan Packages
Capture pilgrimage demand
Video / Click-to-WhatsAppAgra & Mathura Day Trips
Drive quick weekend bookings
Video / ReelsHaridwar & Jaipur Getaways
Target family travellers
Image / CarouselRetargeting & Repeat Trips
Convert past visitors
Dynamic / RetargetingHow Ads Appear Across Placements
Ads ran across Facebook, Instagram and Audience Network placements to maximize reach for Delhi NCR travellers.
Facebook Feed
In-feed video ad promoting the Delhi to Ayodhya tour package with a WhatsApp CTA.
Facebook Stories
Full-screen story ad with a Chat on WhatsApp swipe-up for instant enquiries.
Instagram Reels
Vertical Reels placement with brand-led creative and a booking CTA overlay.
Facebook Reels
Immersive Reels ad showcasing the temple journey with Chat on WhatsApp button.
Audience Network
Native placement across third-party apps driving WhatsApp message conversions.
Ad Creatives
Delhi to Ayodhya Tour Package
Why Short-Form Video Works
Thumb-Stopping
Grabs attention in the first 1-2 seconds mid-scroll.
Algorithm Friendly
Meta prioritizes Reels-style video for higher reach and lower CPMs.
Mobile-First
Vertical format fills the entire screen — zero distractions.
Campaign Results
3,60,000+
Total Reach
6,40,000+
Impressions
13,560
Clicks
2,400+
Enquiries
Before & After
- No website — bookings only via calls and referrals
- No published fares, every quote negotiated manually
- Zero online visibility for high-intent route searches
- No pixel or analytics tracking in place
- Seasonal, unpredictable enquiry flow
- Losing trust to branded travel aggregators
- No retargeting of past travellers
- Booking-first 6-page website with route search
- Transparent all-inclusive fares on every package
- 2,400+ trip enquiries generated at ₹27.40 CPL
- Meta Pixel & Conversions API fully integrated
- Consistent daily WhatsApp booking enquiries
- Brand credibility with reviews and trust stats
- Retargeting engine bringing back repeat travellers
Key Takeaways
Pairing a booking-first website with a Click-to-WhatsApp Meta Ads funnel turned an entirely referral-driven business into one with a trackable, repeatable enquiry pipeline. Transparent, fixed fares and route-specific creative helped the brand compete directly with unbranded local operators.
- A route search bar in the hero captured high-intent travellers before they left the page.
- Click-to-WhatsApp ads matched how travellers already preferred to book, lowering friction to enquire.
- Transparent, fixed fares countered price objections from unbranded local cab competitors.
Explore our website development services, Meta Ads services, or the RMP Algo case study for another combined build.