Colourscape Studio

Rhea D'Souza's studio had built a genuine following on Instagram, but that following served two audiences with opposite intents: collectors evaluating originals for purchase, and prospective students trying to figure out whether a painting course was worth their time. A single DM-based process worked when volume was low, but it blurred both journeys together and made it hard to fill each new course batch predictably.

The website's first draft treated the gallery as the clear priority, since original artwork carried a higher price point. Once live, it became obvious that most visitor intent was actually course-related, so we rebalanced the homepage to give the courses page equal visual weight to the gallery, with its own dedicated CTA rather than being nested under a general 'learn more' link.

On the ads side, we started with polished, finished-painting stills, which performed fine but didn't fully convey Rhea's process, so we introduced raw studio reels showing works in progress. Those quickly became the stronger performers, and the campaign shifted toward a mix of process footage and finished pieces feeding an instant lead form built specifically for course sign-ups. Studios and creators with a similar two-track offering can see how our Meta Ads campaigns are built to serve both audiences without diluting either.