Young Gita Foundation
We managed end-to-end digital execution for the 12-day Summer Gita Camp, developing a devotional landing page and a Meta Ads strategy that drives consistent registrations from targeted parents across India.
8
Sections Built
100%
Responsive
5+
Integrations
1,800+
Leads
₹28.40
CPL
1.6L+
Reach
From Vision to Registrations
The Client
Young Gita Foundation, Vrindavan — a spiritual education initiative running a 12-day online Summer Gita Camp 2026 for children aged 8-18, teaching the Bhagavad Gita and Ramayan live on Zoom in Hindi and English.
The Problem
Needed a warm, trustworthy landing page to convert parents and a parent-targeted advertising engine to fill camp seats across Indian cities — all while balancing devotional aesthetics with modern UX.
Phase 1: Website
Built a mobile-first 8-section landing page with Krishna-inspired design, dual CTAs (Register Now + Whatsapp), trust badges, and Razorpay + Zoom + Whatsapp integrations.
Phase 2: Meta Ads
Launched parent-targeted Meta campaigns using Krishna devotional artwork and real meditating-kid creatives across Instagram and Facebook with full-funnel retargeting.
The Outcome
1,800+ quality parent leads at ₹28.40 CPL, 1.6L+ reach across Tier 1 and Tier 2 Indian cities, and consistent daily camp registrations.
Phase 1
Website Development
Strategy & Approach
Spiritual-Cultural Brand Identity
Warm devotional aesthetic with Krishna-inspired orange, blue and gold palette paired with serif display typography to evoke trust and tradition.
Mobile-First Responsive Design
Designed primarily for parents browsing on mobile, with thumb-friendly CTAs, single-column layouts, and adaptive hero illustration.
Conversion-Focused Dual CTAs
Clear hierarchy with primary 'Register Now' and secondary 'Whatsapp Us' CTAs across the page to capture leads at every scroll depth.
Trust Elements & Social Proof
Badges for ages 8-18, Live on Zoom, Hindi + English instruction, and certificate of completion to build immediate parental confidence.
Responsive Design
The website is fully responsive with optimized layouts for mobile, tablet, and desktop devices.
Mobile (<640px)
- Single column layout
- Thumb-friendly CTAs
- Stacked hero illustration
- Sticky Whatsapp button
Tablet (640-1024px)
- 2-column content grids
- Balanced spacing
- Optimized image scaling
- Comfortable reading width
Desktop (>1024px)
- Full multi-column layouts
- Side-by-side hero
- Enhanced visual hierarchy
- Hover interactions
Deliverables
Sections Built
Hero Section
Krishna-themed hero with dual CTAs and trust badges
About Camp
Overview of the 12-day Summer Gita Camp 2026
Curriculum
Bhagavad Gita & Ramayan teachings breakdown
Schedule
12-day camp schedule with daily themes
Pricing & Registration
Camp fees and online registration flow
Testimonials
Parent and student reviews
FAQs
Common parent questions answered
Footer
Contact details, socials, and quick links
Tech Stack
React
Framework
TypeScript
Language
Tailwind CSS
Styling
Vite
Build Tool
Responsive Design
Approach
Custom Typography
Design
Integrations
Zoom
Live online camp classes
Floating CTA & enquiry
Razorpay
Secure payment gateway
Registration Form
Custom parent flow
Social Media
Instagram, YouTube, Facebook
Challenges & Solutions
Devotional Aesthetic Meets Modern UX
Problem
Balancing a traditional spiritual look with a clean, conversion-focused modern interface.
Solution
Used a warm Krishna palette and serif headings on a minimal, well-spaced layout with clear CTA hierarchy.
Communicating Value to Parents Quickly
Problem
Parents needed to understand the camp's value proposition within 5 seconds of landing.
Solution
Hero clearly states 12-day camp, ages 8-18, live on Zoom, in Hindi + English, with certificate badges visible above the fold.
Dual-CTA Hierarchy
Problem
Avoiding choice paralysis between Register Now and Whatsapp Us.
Solution
Made Register Now the primary filled CTA and Whatsapp the secondary outline CTA, repeated consistently across sections.
Results
8
Sections Built
Complete single-page landing experience
100%
Responsive
Optimized for all device sizes
5+
Integrations
Zoom, Whatsapp, Razorpay & more
Fast Load
Performance
Lazy-loaded images & optimized assets
Phase 2
Meta Ads Lead Generation
Performance Overview
₹51,120
Total Spend
₹28.40
Average CPR
₹8.20
Average CPC
1.29%
Average CTR
Campaign Strategy
Parent Audience Targeting
Parents aged 28-50 with interests in spirituality, parenting, Bhagavad Gita, ISKCON, Vedic culture, Vrindavan, and kids' education across Tier 1 and Tier 2 Indian cities.
Creative Strategy
Krishna devotional artwork combined with real meditating-kid imagery and value-based copy in Hindi and English to evoke trust and emotional connection.
Retargeting Strategy
Retargeting page visitors, video viewers, and lead-form openers to maximize camp registrations from warm audiences.
Optimization & Scaling
Continuous A/B testing, weekly CPL tuning, and budget allocation toward best-performing creatives, placements, and city-level audiences.
Campaign Types
Awareness
Introduce the camp to new parents
Video / ImageConsideration
Showcase curriculum & teachers
Carousel / VideoLead Generation
Capture parent registrations
Instant FormsRetargeting
Re-engage warm parent audiences
Video / CarouselHow Ads Appear Across Placements
Our ads were optimized for multiple Meta placements to maximize reach and engagement.
Instagram Feed
In-feed ad shown to parents while scrolling Instagram.
Instagram Stories
Full-screen vertical ad between Instagram stories.
Instagram Reels
Vertical creative placed in Reels for immersive engagement.
Facebook Feed
Native ad in the main Facebook news feed for broad reach.
Facebook Stories
Full-screen ad between Facebook stories.
Facebook Reels
Short-form video ad placed in Facebook Reels.
Campaign Results
1,60,000+
Total Reach
4,80,000+
Impressions
6,200+
Clicks
1,800+
Leads
Before & After
- No dedicated landing page for the camp
- Limited reach beyond word-of-mouth
- Manual parent enquiries with no funnel
- Inconsistent messaging across channels
- Difficult to track campaign performance
- Low visibility in Tier 2 Indian cities
- Slow registration flow with friction
- Conversion-focused landing page with dual CTAs
- 1.6L+ reach across Tier 1 & Tier 2 Indian cities
- 1,800+ quality parent leads at ₹28.40 CPL
- Consistent devotional brand identity end-to-end
- Razorpay + Zoom + Whatsapp registration flow
- Full-funnel awareness-to-retargeting strategy
- Scalable lead engine ready for future cohorts
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