Greenland Solar
As a premier solar solutions provider, Greenland Solar handles residential, commercial, and industrial rooftop installations. They specialize in both On-Grid and Off-Grid systems, providing expert subsidy guidance and complete project execution throughout South Gujarat.
3,200+
Leads Generated
₹19.50
Cost Per Lead
2.4L+
People Reached
How We Helped
Greenland Solar approached us to generate consistent, high-quality leads through Meta Ads. The objective was to build a predictable lead generation system for solar panel installations while increasing awareness about government solar subsidies in the South Gujarat region.
Strategy & Tactics
Audience Targeting & Funnel Strategy
Location-based targeting (Vapi, Silvassa, South Gujarat & nearby industrial zones) with interest targeting (Solar Energy, Renewable Energy, Electricity Saving, Industrial Owners, Homeowners) and full-funnel approach.
Creative & Ad Copy Strategy
High-quality rooftop installation images, before/after electricity bill comparisons, educational videos on On-Grid vs Off-Grid systems, and subsidy awareness creatives with pain-point driven copies.
Retargeting Strategy
Retargeting campaigns for ad engagers and website visitors to maximize consultation bookings.
Optimization & Scaling
Continuous A/B testing, budget allocation toward high-converting districts, weekly CPL optimization, and performance tracking through lead quality & conversion ratio.
Campaign Focus Areas
Full-funnel Meta Ads approach to capture leads at every stage
Awareness
Solar Benefits & Subsidy Awareness
Video / Educational
Consideration
System Types & Cost Savings
Image / Carousel
Lead Generation
Free Site Survey & Consultation
Instant Forms
Retargeting
Re-engage Warm Audiences
Carousel / Video
How Ads Appear Across Placements
Our ads were optimized for multiple Meta placements to maximize reach and engagement.
Instagram Reels
Vertical video ad in Instagram Reels feed
Instagram Profile Feed
Ad shown in Instagram profile feed
Instagram Feed
Standard in-feed ad on Instagram
Instagram Stories
Full-screen vertical ad in Instagram Stories
Facebook Feed
Standard in-feed ad on Facebook
Facebook Profile Feed
Ad shown in Facebook profile feed
Facebook Reels
Vertical video ad in Facebook Reels
Facebook In-Stream Reels
Ad within Facebook in-stream reels content
Facebook Stories
Full-screen vertical ad in Facebook Stories
Whatsapp Status
Ad displayed in Whatsapp Status
Campaign Performance
2,40,500
Total Reach
People reached through Meta campaigns
6,85,000+
Impressions
Total ad impressions delivered
9,450
Clicks
Total clicks generated
3,200+
Leads/Conversations
Quality leads and conversations captured
Performance Metrics Summary
₹62,400
Total Spend
₹19.50
Average CPR
₹6.60
Average CPC
1.38%
Average CTR
Results & Impact
Consistent monthly solar installation inquiries
Increased awareness about government solar subsidies
Improved brand visibility in South Gujarat region
Higher consultation bookings for residential rooftop systems
Strong pipeline of commercial & industrial project leads
Cost-efficient lead acquisition in a competitive energy market
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