Kanit Thai
KanitThai brings authentic Thai artistry to Indian homes with celadon vases, hand-painted ceramics, and decorative plates. Their collection features curated, timeless pieces designed to elevate sophisticated modern interiors.
1,950+
Leads Generated
₹34.20
Cost Per Lead
1.9L+
People Reached
How We Helped
KanitThai approached us to build a consistent online order and qualified-lead pipeline through Meta Ads. The objective was to scale premium handcrafted home decor sales while educating Indian audiences about the heritage and artistry of authentic Thai craftsmanship.
Strategy & Tactics
Audience Targeting & Funnel Strategy
Interest-based targeting (Home Decor, Interior Design, Luxury Living, Handcrafted Art, Vases & Ceramics) combined with lookalike audiences built from website purchasers and high-intent engagers across Tier-1 & Tier-2 Indian metros.
Creative & Ad Copy Strategy
Premium lifestyle visuals showcasing handcrafted Thai vases, plates and ceramics in real interior settings — paired with elegant typography, brand storytelling and emotional copy that highlights authenticity, heritage and timeless artistry.
Retargeting & Catalog Sales
Dynamic product ads retargeting visitors who viewed collections or added to cart, plus catalog sales campaigns featuring the full KanitThai product range with limited-time discount triggers.
Optimization & Scaling
Continuous creative A/B testing across feed, reels and stories placements, weekly CPL & ROAS optimization, and budget reallocation toward winning audiences and high-performing creatives.
Campaign Focus Areas
Full-funnel Meta Ads approach to capture leads at every stage
Awareness
Brand & Thai Artistry Storytelling
Video / Reels
Consideration
Product Collections Showcase
Carousel / Image
Conversion
Shop Now — Website Purchases
Catalog / Dynamic Ads
Retargeting
Cart Abandoners & Page Visitors
Carousel / Video
How Ads Appear Across Placements
Our ads were optimized for multiple Meta placements to maximize reach and engagement.
Facebook Feed
Standard in-feed ad on Facebook
Instagram Feed
Standard in-feed ad on Instagram
Instagram Stories
Full-screen vertical ad in Instagram Stories
Facebook Stories
Full-screen vertical ad in Facebook Stories
Facebook Reels
Vertical video ad in Facebook Reels
Threads Feed
Ad shown in the Threads feed
Campaign Performance
1,92,800
Total Reach
People reached through Meta campaigns
5,48,200+
Impressions
Total ad impressions delivered
8,120
Clicks
Total clicks generated
1,950+
Leads/Purchases
Quality leads and website conversions
Performance Metrics Summary
₹66,700
Total Spend
₹34.20
Average CPR
₹8.20
Average CPC
1.48%
Average CTR
Results & Impact
Consistent monthly online order pipeline from Meta channels
Strong brand recall for KanitThai's handcrafted Thai artistry
Improved ROAS through catalog and dynamic retargeting ads
Higher engagement on premium lifestyle creatives
Expanded customer base across Tier-1 & Tier-2 Indian cities
Cost-efficient acquisition in the premium home decor category
Key Takeaways
Premium lifestyle creatives paired with catalog-based retargeting proved effective for converting interest in a heritage home decor brand into completed purchases. Continuous testing across feed, reels and stories placements helped keep ROAS and CPL efficient.
- Lifestyle-led visuals in real interior settings built stronger purchase intent than plain product shots.
- Lookalike audiences from website purchasers extended reach while maintaining lead quality.
- Dynamic catalog retargeting recovered cart abandoners and lifted conversion efficiency.
Explore our Meta Ads services and Nature Soft case study to see how similar strategies apply to other industries.
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