Kiara Murtis

Kiara Murtis makes handcrafted marble murtis and custom home temples — a purchase rooted in faith, family tradition and craftsmanship, not impulse. Most buyers were finding the workshop through referrals and temple-town word of mouth, so there was no existing playbook for what a devotional product should look like as a paid social ad.

Our early creative tested straightforward product shots of finished murtis, which performed reasonably but didn't build the emotional connection the category needed. We shifted toward close-up craftsmanship footage — hands carving detail into Saraswati, Ganesh and Durga idols — paired with in-home temple mockups, which reframed the ads around devotion and artistry rather than a transaction.

As the campaign matured, we layered in retargeting built around trust signals like safe Pan-India packaging and custom sizing, since buyers rarely commit on the first WhatsApp message for something this personal. Budget and creative rotation were adjusted weekly based on which angles — murti close-ups versus full home temple setups — drove higher-quality enquiries rather than just cheaper ones. Brands selling considered, emotionally driven products can explore our Meta Ads services for a similar approach.