TP Digital
TP Digital is an AI automation agency that helps businesses capture more leads, engage customers and close sales with less manual work. Their offering spans business websites with WhatsApp chatbots, sales CRM, custom SaaS dashboards, AI workflow automation and custom AI agents.
920+
Leads Generated
₹43.80
Cost Per Lead
1.6L+
People Reached
How We Helped
TP Digital needed a predictable way to reach business owners who were still running operations manually. The goal was to turn cold audiences into WhatsApp conversations for free consultations, while keeping the cost per lead low in a competitive B2B automation market.
Strategy & Tactics
Audience Targeting & Funnel Strategy
Targeted business owners, founders, agency owners and decision-makers across major Indian metros with interests in Business Automation, CRM, SaaS, Digital Marketing and Entrepreneurship, structured as a full-funnel awareness to conversion journey.
Creative & Ad Copy Strategy
Benefit-led creatives built around "More Leads. More Sales. Less Manual Work." with dashboard and chatbot mockups, service-grid visuals and pain-point copy focused on hours lost to repetitive tasks.
Retargeting Strategy
Retargeted video viewers, ad engagers and website visitors with consultation-focused creatives to convert warm audiences into WhatsApp conversations.
Optimization & Scaling
Continuous A/B testing of hooks and placements, budget shifted to the best performing creatives, weekly CPL optimization and lead-quality tracking through the WhatsApp pipeline.
Campaign Focus Areas
Full-funnel Meta Ads approach to capture leads at every stage
Awareness
AI Automation Awareness for Business Owners
Video / Educational
Consideration
Service Explainers & Use Cases
Image / Carousel
Lead Generation
Free Consultation via WhatsApp
Click to WhatsApp
Retargeting
Re-engage Engagers & Website Visitors
Carousel / Video
How Ads Appear Across Placements
Our ads were optimized for multiple Meta placements to maximize reach and engagement.
Instagram Reels
Vertical video ad in Instagram Reels feed
Instagram Stories
Full-screen vertical ad in Instagram Stories
Facebook Reels
Vertical video ad in Facebook Reels
Facebook In-Stream Reels
Ad within Facebook in-stream reels content
Facebook Stories
Full-screen vertical ad in Facebook Stories
Audience Network Native
Native ad shown across third-party apps and mobile sites
Campaign Performance
1,62,400
Total Reach
People reached through Meta campaigns
4,38,000+
Impressions
Total ad impressions delivered
6,120
Clicks
Total clicks generated
920+
Leads/Conversations
Quality leads and conversations captured
Performance Metrics Summary
₹40,300
Total Spend
₹43.80
Average CPR
₹6.58
Average CPC
1.40%
Average CTR
Results & Impact
Consistent flow of qualified automation enquiries on WhatsApp
Higher awareness of AI automation among Indian business owners
Strong pipeline of consultation bookings every week
Better lead quality through funnel-based targeting
Cost-efficient acquisition in a high-competition B2B niche
Repeatable creative framework for scaling ad spend
Making AI Automation Tangible for Non-Technical Buyers
TP Digital sells AI automation — chatbots, CRM, custom dashboards and workflow agents — to business owners who are often running their operations manually and don't think in technical terms. The market is crowded with agencies making vague claims about 'AI-powered growth,' so the challenge wasn't awareness of AI, it was standing out with something a founder could actually picture using.
Our first ads described the technology itself — automation, dashboards, integrations — and while they generated clicks, conversation quality was mixed. We rewrote the creative around the specific hours and tasks a business owner loses to manual follow-ups, using the line 'More Leads. More Sales. Less Manual Work.' as the anchor, which shifted the ads from feature pitches to problem-first messaging.
From there the account evolved into a proper funnel: awareness content introduced automation as a category, consideration carousels walked through specific use cases, and lead ads routed warm prospects straight to a free WhatsApp consultation. Retargeting picked up engagers and site visitors who hadn't converted, and weekly testing kept shifting spend toward the hooks and placements producing genuine consultation bookings rather than just cheap clicks. Agencies and SaaS teams facing a similar 'explain the invisible product' problem can see how our Meta Ads management handles it.
Key Takeaways
- Lead with the business pain (lost hours, missed leads) before mentioning the technology solving it.
- For abstract B2B products, concrete use-case creative outperforms feature-list messaging.
- A single memorable line can anchor an entire campaign's positioning across formats.
- Full-funnel structure (awareness -> consideration -> WhatsApp lead) filters for higher-intent conversations.
- Optimize toward booked consultations, not just click volume, when selling a service rather than a product.
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