Umar Trading Academy
Complete digital overhaul, from a professional website to a scalable Meta Ads lead engine for their trading education programs.
5
Pages Built
100%
Responsive
4+
Integrations
2,850+
Leads
₹24.70
CPL
4.8L+
Reach
From Challenges to Results
The Client
Umar Trading Academy — a Mumbai-based stock market education institute offering professional trading courses and live market mentorship for beginners and advanced traders.
The Problem
Frequent Meta ad account bans, no professional website, no tracking system, inconsistent lead flow, and low credibility in a scam-heavy industry.
Phase 1: Website
Built a conversion-focused 5-page website with Whatsapp integration, mobile-first design, NISM certification display, and trust-building elements.
Phase 2: Meta Ads
Launched strategic campaigns with audience targeting, educational video creatives, A/B testing, and a full-funnel lead generation system.
The Outcome
2,850+ quality leads at ₹24.70 CPL, a stable ad account, 4.8L+ reach, and a scalable pipeline of qualified trading students.
Phase 1
Website Development
Strategy & Approach
Conversion-Focused Landing Page
Hero stats, problem/solution sections, mentor bio, audience targeting, course details, FAQ, and sticky CTA.
Mobile-First Design
Hamburger menu, touch-friendly UI, sticky mobile footer CTA optimized for the Indian mobile-first audience.
Whatsapp Integration
Whatsapp CTA integrated across header, footer, sticky mobile bar, and contact page for instant lead capture.
Trust & Credibility
NISM certificate display, experience badges, mentor bio, professional design to counter industry skepticism.
Responsive Design
The website is fully responsive with optimized layouts for mobile, tablet, and desktop devices
Mobile (<640px)
- Single column layout
- Hamburger nav
- Sticky footer CTA
- Touch-friendly UI
Tablet (640-1024px)
- Balanced spacing
- Optimized touch targets
- Responsive images
- Adapted navigation
Desktop (>1024px)
- Multi-column layouts
- Pill-style navigation
- Enhanced hierarchy
- Maximum density
Deliverables
Pages Built
Landing Page
Hero, stats, problem/solution, mentor bio, course details, FAQ, sticky CTA
About Page
Founder's story, NISM certification, academy values
Contact Page
Whatsapp integration, email support, contact form
Privacy Policy
Legal disclaimers and trading risk disclosures
404 Not Found
Custom error page
Tech Stack
React
Framework
TypeScript
Language
Tailwind CSS
Styling
shadcn/ui
Components
Vite
Build Tool
React Router
Routing
Integrations
Header, footer & sticky CTA
Zoom
Live masterclass sessions
Form Validation
React Hook Form + Zod
Social Media
Instagram, YouTube, Telegram
Results
5
Pages Developed
Complete website with all essential pages
100%
Responsive
Fully optimized for all device sizes
4+
Integrations
Whatsapp, Zoom, Social Media & more
Fast Load
Performance
Optimized for speed and Core Web Vitals
Phase 2
Meta Ads Lead Generation
Performance Overview
₹70,395
Total Spend
₹24.70
Average CPR
₹5.63
Average CPC
1.52%
Average CTR
Campaign Strategy
Website & Tracking Setup
Meta Pixel & Conversions API with proper event tracking for lead optimization.
Audience Targeting
Interest targeting (Stock Market, Options Trading), custom audiences, lookalikes, full-funnel strategy.
Creative Strategy
Educational short-form videos, student testimonials, pain-point focused copies with strong CTAs.
Optimization & Scaling
A/B testing, policy-compliant copies, budget allocation, weekly CPL optimization.
Campaign Types
Beginner Trading Courses
Attract new learners
Video / EducationalAdvanced Options Mentorship
Target experienced traders
Image / CarouselLive Market Training
Showcase real-time sessions
Video / ReelsFree Webinar Lead Gen
Capture leads via webinars
Instant FormsHow Ads Appear Across Placements
Our ads were optimized for multiple Meta placements to maximize reach and engagement.
Instagram Feed
In-feed ad shown to targeted users while scrolling their Instagram home feed.
Instagram Profile Feed
Ad displayed in the profile feed section for increased brand visibility.
Instagram Reels (Video)
Vertical video ad placed between Reels for immersive engagement.
Instagram Reels (Image)
Static image ad shown in the Reels tab for quick visual impact.
Instagram Stories
Full-screen vertical ad between user stories for maximum attention.
Instagram Search Results
Ad shown in search and explore results to capture discovery traffic.
Facebook Feed
Native ad in the main Facebook news feed for broad reach.
Facebook Profile Feed
Ad appearing in the profile feed section on Facebook.
Facebook Reels
Short-form video ad placed in Facebook Reels for high engagement.
Facebook Stories
Full-screen ad between Facebook stories for immersive reach.
Ad Creatives
Educational Trading Content
Live Market Session Highlight
Why Short-Form Video Works
Thumb-Stopping
Grabs attention in the first 1-2 seconds mid-scroll.
Algorithm Friendly
Meta prioritizes Reels-style video for higher reach and lower CPMs.
Mobile-First
Vertical format fills the entire screen — zero distractions.
Campaign Results
4,80,000+
Total Reach
8,25,000+
Impressions
12,500
Clicks
2,850+
Leads
Before & After
- No professional website — credibility issues
- Frequent Meta ad account bans
- Ads getting rejected repeatedly
- No proper tracking or pixel setup
- Inconsistent and low-quality lead flow
- No structured funnel strategy
- Manual and chaotic registration process
- Professional 5-page website with trust signals
- Stable ad account with no repeated bans
- 2,850+ quality leads generated at ₹24.70 CPL
- Meta Pixel & Conversions API fully integrated
- Consistent daily trading course inquiries
- Full-funnel awareness-to-retargeting strategy
- Scalable lead generation system in place