Shreeji Ply & Bath
Shreeji Ply & Bath specializes in modular kitchens and interior solutions, providing custom designs, furniture, and space-saving storage. With a focus on modern style and functionality, they offer complete services from initial design consultation to final installation for homes.
2,200+
Leads Generated
₹38.50
Cost Per Lead
1.8L+
People Reached
How We Helped
Shreeji Ply & Bath wanted to generate high-quality leads for modular kitchen projects in a competitive local interior market. The challenge was building trust for a high-ticket service and converting interested homeowners into consultation bookings.
Strategy & Tactics
Audience Targeting & Funnel Strategy
Location targeting (city + nearby residential areas). Interests: Interior Design, Modular Kitchen, Home Renovation, Furniture, Architects, New Home Buyers. Custom audiences: website visitors & Instagram engagers. Full-funnel strategy: Awareness → Consideration → Lead Generation.
Creative & Ad Copy Strategy
Before/after kitchen transformation creatives. 3D design previews & real project images. Highlighted space-saving designs & modern aesthetics. Pain points: small kitchens, storage issues, outdated designs. Focused on visual appeal + functionality messaging.
Retargeting Strategy
Website visitors, people who watched videos / engaged with ads, and lead form open but not submitted. Offer-based creatives (Free Consultation / Free Design).
Optimization & Scaling
A/B testing creatives (design vs offer-based ads), budget scaling for high-performing locations, weekly CPL & lead quality optimization, focus on consultation booking conversion.
Campaign Focus Areas
Full-funnel Meta Ads approach to capture leads at every stage
Awareness
Modern Kitchen Designs & Home Inspiration
Video / Reels
Consideration
Space Optimization & Custom Design Benefits
Image / Carousel
Lead Generation
Free Consultation / Site Visit
Instant Forms / WhatsApp Leads
Retargeting
Warm Audience Conversion
Testimonial / Offer Ads
How Ads Appear Across Placements
Our ads were optimized for multiple Meta placements to maximize reach and engagement.
Facebook Feed
Standard feed ad shown in user's news feed
Instagram Feed
In-feed ad on Instagram home timeline
Instagram Stories
Full-screen vertical ad in Instagram Stories
Facebook Reels
Full-screen vertical ad in Facebook Reels
Instagram Reels
Full-screen vertical ad in Instagram Reels
Instagram Explore
Ad shown in Instagram Explore section
Facebook Stories
Full-screen vertical ad in Facebook Stories
Facebook Feed
Feed ad with WhatsApp CTA button
Instagram Stories
Alternate stories ad creative variation
Campaign Performance
1,80,000
Total Reach
People reached through Meta campaigns
4,90,000+
Impressions
Total ad impressions delivered
6,800
Clicks
Total clicks generated
2,200+
Leads / Inquiries
High-quality consultation leads generated
Performance Metrics Summary
₹84,500
Total Spend
₹38.50
Average CPL
₹12.40
Average CPC
1.38%
Average CTR
Results & Impact
Consistent flow of modular kitchen inquiries
Increased showroom visits & consultation bookings
Strong brand visibility in local interior market
Improved trust through real project creatives
High-quality leads for residential kitchen projects
Key Takeaways
Shreeji Ply & Bath's results came from pairing a full-funnel Meta Ads structure with creative built around real project transformations, rather than generic interior design imagery. Retargeting warm audiences with offer-based creatives kept cost per lead low while consultation quality stayed high.
- Full-funnel targeting (awareness → consideration → lead generation) filtered for higher-intent homeowners.
- Before/after and 3D preview creatives built trust for a high-ticket, high-consideration purchase.
- Weekly CPL and lead-quality optimization kept spend focused on the best-performing locations and creatives.
See how our Meta Ads management approach works, or explore the results from TP Digital's Meta Ads campaign.
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